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Avidas Pharmaceuticals Launches Vitaphenol®
A Revolutionary Rejuvenation Skin Care Collection



Doylestown, PA, October 20, 2008— Avidas Pharmaceuticals announced today that it has launched the Vitaphenol® Skin Care Collection, a new and unique hybrid of medically directed compounds offering the most potent and visible solution for anti-aging.

The Vitaphenol® Complex was developed and researched by top anti-aging skin care experts, led by world-renowned dermatologist and cosmetic surgeon, Mitchel P. Goldman MD and Dianne York-Goldman, CEO of DYG Mineral Makeup and founder of both “You Glow Girl” and La Jolla Spa MD .

The Vitaphenol® skin-perfecting complex visibly and powerfully repairs past skin damage and protects against future oxidative damage thanks to the innovative combination of high potency medically compounded antioxidants:


“Skin is attacked by free radicals caused by pollution, sun and daily environmental stress” stated Charles Pamplin III, MD, Chief Medical Advisor for Avidas. “When used as directed Vitaphenol® frees the skin to repair, protect and visibly anti-age itself”.

The Vitaphenol® Skin Care Collection is supported by clinical studies. The Collection includes a highly effective and unique line of products: Vitaphenol® Ultra Gentle Daily Cleanser, Vitaphenol® Anti-Aging Toner, Vitaphenol® Daily Defence Cream, Vitaphenol® Sheer Moisturizer, Vitaphenol® Fortified Moisturizer, Vitaphenol® Oil-Free Anti-Aging Concentrated Serum and Vitaphenol® with Cellustructure Rejuvenating Serum (CRS). Vitaphenol® with CRS harnesses the power of Vitaphenol® Complex, TGF Beta-1 a chemical messenger that demonstrates a profound visible reduction in lines and wrinkles and 7.5% concentration of highly stabilized L-Asorbic acid which is important to maintain healthy skin elasticity and texture.

“Vitaphenol® is a state of the art addition to our portfolio of physician directed products,” stated Dan McCall Chief Operating Officer for Avidas. “We have a highly experienced team of skin care representatives who are excited to introduce the antioxidant anti-aging benefits of Vitaphenol® to dermatologists and plastic surgeons.”

The Vitaphenol® Skin Care Collection delivers measurable results and is an ideal complement to cosmetic procedures before, after and in between such procedures. Vitaphenol® will be sold exclusively to physicians and medical skin care centers for patients seeking their best skin.


About Avidas::

Avidas Pharmaceuticals is a privately-held company focused on the therapeutic areas of dermatology, women’s health and endocrinology. The company acquires, develops, and maximizes the potential of acquired products through focused selling and precision marketing. The company is headquartered in Doylestown, PA. http://www.avidaspharma.com

About Dr. Mitchel P Goldman:

Dr. Goldman is a double board certified dermatologist and cosmetic surgeon who is especially renowned for his pioneer research of multiple laser techniques and skin rejuvenation. Dr. Goldman is the current Clinical Professor of Dermatology/Medicine at the University of California, San Diego and has written 18 medical textbooks on cosmetic and laser surgery and over 300 peer-reviewed medical publications, several of which are considered definitive medical texts in their respective fields.

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